Bowie State University Catering Showcase Wows Customers; Markets its Expertise
Bowie, MD (March 11, 2020) –The evolution of dining services on college and university campuses around the world has changed the way we think about cuisine in higher education. Food service providers are not only preparing meals for students in their daily academic pursuits, but also servicing catered events designed for recruitment, conferences, meetings, fundraisers, and a host of other activities aimed to showcase the institution as a destination for academics and beyond.
Aladdin, Bowie State University’s (BSU) dining partner since June of 2019, is using its catering arm to do just that. To promote what they do best, BSU catering recently held its first Catering Showcase, featuring Appetizers and Desserts, giving the campus an opportunity to experience the team’s catering expertise and a variety of menu of options they can prepare – for gatherings large and small.
According to Kellie Green, Aladdin catering director at BSU, the goal was to “show” what our team can do. “This is our way of marketing to the campus community, as well as to our community off campus. Through culinary presentations and tastings, over 50 attendees experienced our catering capabilities, a division of Aladdin food service that we are extremely proud of.”
To date, Ms. Green and her team have substantially increased catering on campus. “Our customers are impressed with the food, all prepared from scratch onsite, as well as our presentation and merchandising skills,” she says. Ms. Green and her team offer clients a variety of menu selections, room planning and design choices to ensure expectations are not only met, but exceeded! The collaboration between our chefs, culinary staff and members of our BSU catering team, has proven to be successful. “The members of our catering team are able to help design the menu, the look and feel of the event and work with our culinary team members to execute an experience that wows the client,” Ms. Green adds.
BSU catering is the caterer of choice for the university president, along with the academic and operational departments within the university.
“The Office of Institutional Advancement wanted to thank the entire Aladdin team. The very nature of the work of Institutional Advancement often requires last-minute changes. The responsiveness and flexibility of your team has made our day-to-day efforts so much easier. Kellie has offered creative and delicious menu options that receive a lot of positive comments. We’ve enjoyed working with you all and are looking forward to many more exciting AND delicious events in the future, “says Karmalita Contee, PhD, Stewardship Manager for Institutional Advancement at BSU.
BSU catering is not just the preferred caterer on Bowie’s campus. With its close proximity to Washington D.C., BSU catering is also building new relationships with external clients including government offices, businesses and community organizations including Fenwick Apartments- a Fairfield Residential community.
BSU will also cater a 30th anniversary wedding reception and main event in August for 150 guests at the Newton White Mansion, one of the most beautiful rental venues in Prince George’s County, Maryland.
Attendees were extremely impressed with the showcase and booked several events on the spot with Ms. Green. “The presentation, the food, the total experience, was terrific—what a fantastic way to showcase so many different types of food in one place. I am looking forward to working with you soon, even for personal events,” says Harolyn Smith, Department of Technology & Security at Bowie State University.
Aladdin has more than 40 years of experience, and as part of the Elior North America family of brands, the company focuses on building strong client partnerships while leveraging the resources of our global organization. Our teams understand that enhancing the educational experience is more important than ever and we work to develop a comprehensive culinary management program to meet each client’s needs. Our programs focus on ways to engage and inspire students, staff, and guests by creating flavorful, high-quality, nutritious, made-from-scratch meals to fuel and energize growing minds each day. Aladdin is committed to making a positive difference in people’s lives by creating unique culinary experiences for each local community that we serve.
About Elior North America
Elior North America enhances people’s lives through culinary innovation and a commitment to providing exemplary service. The family of companies, with more than 20,000 team members, provides foodservice solutions and catering to more than 1,500 client accounts in five industry segments across the continental United States. Elior North America is among the top five contract foodservice companies in the United States. The company is part of the European contract catering firm Elior Group. Learn more at www.elior-na.com.
About Bowie State University
Bowie State University (BSU) is an important higher education access portal for qualified persons from diverse academic and socioeconomic backgrounds, seeking a high-quality and affordable public comprehensive university. The university places special emphasis on the science, technology, cybersecurity, teacher education, business, and nursing disciplines within the context of a liberal arts education. For more information about BSU, visit bowiestate.edu.